The end of January! We pack the bags and head to Anaheim, California again. This will be our second NAMM Show, but this time in a slightly different role and lineup. In 2015, we don’t have a booth, but I will be a speaker at the H.O.T. Zone. Awesome! And this year, I fly with Karolina, our new Business Development Manager who I am sure some of you already know. Without further ado then, time to hit the road. Continue reading
If you do global business and target customers speaking different languages, at some point of your company development you face the necessity of investing in translation. Why? Because your potential clients out there prefer information in their native languages. So, if you don’t give them what they want, most likely they will turn to your competition that speaks with them the way they expect.
“What about the numbers to prove it,” you ask? Here you are.