Pro audio and music are great industries. Often times, you feel like a kid in a toy store. You talk to people you have heard of many times, you visit the companies that 20 years ago appeared as some distant dream. You get closer not only to the people but to the products you have always admired and wanted to have. But the moment you say what you do, you often hear “Ah, translation. Our assistant does it.”. Or worse: “Localization? What is it? Ah, you mean translation? We have that guy for it.” or “That’s interesting what you’re saying but I thought it’s just translation – anyone can do it”. This way you come to the conclusion that there are so many mistaken beliefs about translation in the pro audio and music industry that you need to start a fight in order to immediately straighten things out. Here we go then.
Since the Internet started, there were a lot of changes that enabled businesses to sell their products worldwide, and one of them is the Google Translate service.
This is beneficial for most websites that deal with common topics like entertainment, music or film, but to the sites that use technical terms like pro-audio company websites, this can actually damage their reputation.